Research

HSA deposit rates have stabilized across all balance tiers in Q1 2025, marking a potential inflection point after two years of growth. This market shift corresponds with Federal Reserve policy and indicates providers should prepare for a competitive landscape where factors beyond deposit rates will increasingly drive account acquisition and retention.

MINNEAPOLIS (April 2, 2025) – Devenir, a national leader in investment solutions for Health Savings Accounts (HSAs), today released its 29th semi-annual Health Savings Account survey findings and resulting research report. Data collected during early 2025, covering the period ending December 31, 2024, reveals total HSA assets grew to nearly $147 billion across more than […]

Findings from the 2024 Year-End Devenir HSA Research Report containing Health Savings Account market statistics and insights as of December 31st, 2024.

HSA deposit rates are showing signs of cooling after sustained growth throughout 2023-24, with $50,000 balances dropping from 0.63% to 0.61% between September and December 2024. This shift aligns with the Federal Reserve's more accommodative monetary policy, as the Effective Federal Funds Rate decreased from 5.33% in the summer of 2023 to 4.33% at the end of 2024. Learn how these changes impact HSA providers, employers, and account holders in today's evolving economic landscape.

Our 2024 Midyear HSA Research Report reveals a continuing trend of market concentration. The top 5 largest HSA providers now hold 73% of the industry's total assets.